For more than 20 years, Appearances Hair Color & De-sign Studio has been helping clients throughout the Broomfield and Westminster area look and feel their best. Known for its talented stylists, personalized service, and welcoming atmosphere, the salon has built lasting relationships with generations of clients who trust the team with everything from everyday maintenance to complete transformations.
Through changing styles and beauty trends, one thing has remained constant: Appearances’ commitment to creating an experience that feels as good as the results look. Clients are greeted by a team that values relationships as much as technical excellence, and many have been coming back for years, referring friends and family along the way. The atmosphere is equal parts professional and welcoming, making every appointment feel less like an errand and more like time spent with trusted friends.
This year, Appearances is entering an exciting new chapter with the launch of Primae, its own hair and scalp wellness collection designed to support healthy, beautiful hair from the foundation up.
The inspiration for Primae came from countless conversations behind the chair. Over the years, clients shared concerns about thinning hair, dryness, scalp irritation, and the challenge of finding products that truly deliver results. Owner Sondra Pieters and her team saw an opportunity to create something different—products that combine science, simplicity, and intentional self-care.
The name Primae reflects the idea of returning to what is essential. Rather than focusing solely on styling, the collection was thoughtfully developed to nurture the scalp environment where healthy hair begins. From targeted treatments to luxurious fragrances that elevate everyday routines, each product was created with wellness and quality in mind.
While Primae represents an exciting new venture, the heart of Appearances remains the same: its exceptional team. From Board-Certified Color Specialists to experienced stylists dedicated to ongoing education, the Appearances team combines creativity, expertise, and genuine care in every appointment. They take the time to understand each client’s lifestyle and goals, creating looks that are as unique as the people who wear them. Whether someone is seeking a subtle refresh, a bold new color, or a complete transformation, the team strives to ensure every guest leaves feeling confident and beautiful. It’s this commitment to personalized service and lasting relationships that has made Appearances a trusted destination for more than two decades.
One longtime customer shared, “Sondra is amazing! I always leave with incredible results, and everyone at the salon is so friendly and welcoming. It’s a wonderful, relaxing atmosphere. I highly recommend Apearances.”
Today, Primae is officially available in the salon, giving clients a new way to support healthy hair and scalp wellness with products crafted with intention and expertise. For Sondra and her team, it represents another way to care for clients beyond the chair and continue the mission that has guided Appearances from the beginning—helping people feel confident, cared for, and truly their best.
At Appearances Hair Color & Design Studio, beauty has always been about more than appearances. It is about confidence, self-care, and helping every client shine.
Because true beauty doesn’t begin with perfection. It begins at the root.
Call 303-466-5277 or visit www.appearances.site to book your appointment now.
